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Edustone Overseas emerged as a new player in the education consultancy space with a clear mission: helping students pursue their dreams of studying abroad through end-to-end support. From its earliest days, the brand carried an ambition larger than its age. The challenge was to look established, trustworthy, and sophisticated from the very beginning.
Bussin collaborated closely with the founders to translate this vision into a visual identity that speaks of growth, possibility, and global aspirations. The requirement was simple yet profound: make us look big, but keep it simple.
The solution came through a custom-designed wordmark that balances modern minimalism with symbolic depth. At the heart of the logo, the ‘e’ carries a subtle curved arrow; an allusion to both the tip of a plane and the universal metaphor of upward growth. It embodies the dual promise of international mobility and personal success.
Typography played a central role. Rather than choosing an existing typeface, a custom one was crafted, including a unique treatment of the ‘t’, ensuring Edustone’s voice feels distinctive and authoritative.
The color palette of sky blue and white was drawn from the limitless horizon, a nod to open skies and infinite opportunities. This pairing brings both freshness and professionalism, creating an identity that feels aspirational yet grounded.
For a consultancy like Edustone, credibility isn’t built over years—it must be communicated instantly. The new identity delivers exactly that, positioning the brand as established, trustworthy, and prepared to guide students on their global journeys.
Designing Edustone Overseas reinforced a simple truth: when ambition meets clarity, design can collapse years of growth into a single impression. A young company can look timeless, global, and sophisticated if its identity is crafted with intent.
