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Faith Food Industries is a catering business with a unique purpose: providing authentic Indian meals to people embarking on the sacred journey of Hajj. It doesn’t just provide food, Faith food offers comfort, familiarity, and a connection to home during a deeply spiritual experience.
The identity needed to reflect both faith and food, two concepts that are powerful on their own but even stronger when united. It had to be more than a food catering logo; it needed to feel cultural, spiritual, and rooted in tradition, while also maintaining the credibility of an organized, professional food business.
The logo design is anchored in a custom typeface that balances tradition with modernity. The wordmark flows with Urdu language’s calligraphic elegance, drawing inspiration from scripts associated with spirituality and heritage.
A crescent form subtly emerges from the typography, symbolizing both faith and the sacred journey of Hajj. The forms of the letters themselves have been given soft, flowing curves, echoing the idea of nourishment and care.
The deep royal purple represents dignity, devotion, and richness, while the warm cream-gold tone balances it with a sense of purity and nourishment. Together, they create a palette that is spiritual yet appetizing, humble yet sophisticated.
Faith Food’s brand identity works across applications; packaging, uniforms, and signage ensuring consistency. More importantly, it becomes a mark of reassurance for the pilgrims it serves: food that is not only safe and authentic, but prepared with care and faith.
With Faith Food Industries, design was about bridging the spiritual with the practical. We wanted to create an identity that pilgrims could trust instantly while also conveying the deeper emotional role that food plays during the Hajj journey.
