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Mcllo Café is an urban café that serves comfort in every bite from burgers to pizzas and everything in between. Positioned as a go-to spot for casual hangouts, the brand embodies vibrancy, friendliness, and the joy of fast food culture in the city.
The challenge was to design a brand identity that captured the spirit of a modern fast-food café while making it feel approachable and fun. The identity needed to be bold enough to compete with larger fast-food chains, yet distinct enough to carve its own space as a youthful and welcoming brand.
We designed McLlo’s logo around its hero, the burger. The café’s name sits snugly within a burger bun, instantly communicating the category while reinforcing comfort and playfulness. The hand-drawn style of the typography adds a casual, approachable tone, making the brand stand out as both urban and relatable.
The brand identity relies on a classic fast-food palette: bright red and warm yellow. Red sparks appetite and energy, while yellow conveys warmth and joy. Together, the colors not only make McLlo recognizable but also ensure strong visibility across packaging, signage, and digital platforms.
At Bussin, we believe strong design should feel like an extension of the product itself. With McLlo Café, our focus was on translating the fast-food experience into a bold, playful identity system. From packaging to store experience, every touchpoint reinforces McLlo’s promise of comfort, vibrancy, and a little indulgence.
