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Tummy Temptations is a food brand created to celebrate cravings — playful, fun, and absolutely irresistible. The brand wanted to position itself as youthful and exciting, instantly connecting with audiences who live for indulgent bites and flavorful experiences.
The challenge was to create a brand identity that looked as tempting as the food itself. It needed to feel bold yet approachable, playful yet modern, something that would not only stand out in crowded food markets but also spark joy and appetite at first glance.
We designed the identity around the very idea of temptation. The custom typography playfully incorporates a leaf into the letter u, balancing indulgence with freshness. The overall style feels modern, clean, and light-hearted, making the logo memorable and versatile across different applications.
Orange was chosen as the hero color, bright, energetic, and appetite-inducing. Paired with crisp white, the palette creates a lively contrast that feels fun, approachable, and full of flavor. It reflects the brand’s promise: food that excites and satisfies.
At Bussin, we believe a food brand should make you hungry even before you taste it. With Tummy Temptations, we transformed the brand’s story into a playful identity system that excites the senses, makes cravings irresistible, and stands out as fresh, fun, and unforgettable.
